Shoes of Prey
As Art Director, and in-house brand expert, the brand visuals were evolved to reach a more modern, sophisticated fashion customer, brand guidelines were established, and an elevated aesthetic across all platforms and channels was delivered.
This included the development of a new logo, refreshed photography style, approach to graphic design, typography, and colour. It also extended to styling, model casting, poses, lighting/shadow, crops, and tone. Once established, the brand standards guide was created to share across the business, and the new tools were presented to the team during internal brand workshops.