Shoes of Prey
Website Art Direction + Design
As Art Director at Shoes of Prey, Ginger was responsible for the visual design of the Shoes of Prey website. In collaboration with internal UX and engineering teams, we developed homepage, product, gallery, collection, editorial and landing pages that could be updated weekly with new content. Priorities in creating the design for the website was to elevate and reinforce the brand experience, ensure beautiful layout across all platforms, and to set an example for recurring image updates. Also responsible for curating images for editorial stories, and overseeing the design and launch of each page.